Holograms are being increasingly used by Fortune 500 companies yet, some users claim
that their security holograms are copied in Asia in a matter of weeks. Microsoft,
for example, use holograms on their software CDs and promote validation via their
“How to Tell” web pages, yet they admit that they are only ever a few steps ahead
of the counterfeiters. What are brand owners to think and where can they get impartial
advice?
David Pizzanelli offers balanced, independent guidance to companies wanting to use
holograms and diffractive optically variable image devices (DOVIDs) to authenticate
their products and packaging ensuring effective and cost-efficient solutions.
Services include:
- Project Management: David Pizzanelli offers independent consultancy
for brand owners who want to commission a custom hologram, OVD or DOVID - ranging
from guidance on selecting types of hologram and choice of suppliers to full project-management
of commercial orders ensuring contractors perform to client expectations.
- Hologram
Specification: Independent advice on which types of hologram, OVD or DOVID are best
suited to different substrates and how they are applied in existing packaging or
product production lines.
- Hologram Design Advice: Independent consultancy for brand owners to show how a
client’s concept for artwork (logo or design) might be translated into a hologram,
OVD or DOVID, and guidance on which independent designers could prepare the artwork
to be compatible with the suppliers of hologram materials.
- Security Features Evaluation:
Consultancy regarding the efficacy of different types of optical features and the
methods by which some features can be simulated or duplicated by counterfeiters.
- Counterfeit Analysis: Analysis and evaluation of counterfeit holograms, OVDs and
DOVIDs found on fake branded goods & packaging and guidance on how security could
be improved.
- Market Analysis: Reports, articles & studies on the market for holograms,
OVDs and DOVIDs.
- Training & Presentations: Workshops, courses and tutorials on Document
Security, Product
Authentication, Anti-Counterfeit Techniques, Embossed Holography, Classical Holography
Techniques and Digital Holography.
